If you have your own business or you are in advertising in the company that you work for, the likelihood that you already have a profile on a social media network is considerably favorable. If this is so, then you also know how many articles there are floating around the web that tell you exactly how to get your profile all set up and ready to roll, and nothing about what to do with it from there. That is like trying to drive a car with no fuel, it is going nowhere!
If you have the right motivation and business sense you can get this done. I am going to share with you plenty of ways to get the maximum results from that profile you worked so hard to perfect. It is very possible to make social media useful in connecting with potential clients and it will also give you tremendous amount of exposure.
Everyone knows that Facebook, LinkedIn and Twitter is the best social networking site out there. Research and surveys have shown that users just like you prefer LinkedIn when it comes to business advertising and getting the most exposure. Regardless of which one you actually roll with, the suggestions will work for them all.
One great idea is to generate specials, send coupons and maybe even have a contest. It is great to constantly update your pages. This will enhance exposure on feeds. Announce new items, and send coupons that are good for one day or two days only or give discounts to potential customers. Open-ended questions are a great way to generate client s or potential client feed back and get followers too. The more the better.
Did you know that if you apply RSS and your blog will reach more people because it will immediately post your blog articles to your social networking site of choice. It tracks, records and links you to relative content on the net that in any way connects to your business, merchandise or services. Blogging is an awesome form of advertisement, finding the audience that will meet your needs and that you can spark interest in is always a winning strategy. Another thing that often goes overlooked is the fact that a professional should always know what is being said about them, and their services or products. Never let a complaint go with out a peace offering. Offer to make it right. And check out what the competitors are doing so you don’t end up getting left in the dust.
Asking questions to industry superiors, and really listening to their feedback is very important. The same goes for the consumers. It is a good idea to have a vanity URL. This is a good way to protect your brand, but you are promoting it like that too. Do you respond to buzz-words and make appropriate responses? Are you the helpful type who will answer peoples questions, or do you just push them off to other recourses and their own devices? All of this really makes a difference. You know its just little things here and there, but eventually all of those little things will come together. Your actions and reactions now will determine your success later.
Fans can take part in discussions and post their opinion, thoughts and feedback on your page, as well as communicate with each other. You can chime in when necessary, but the page will mostly need to be monitored. You can address issues and questions. Be sure to try to get people to like your page and ask their friends to do the same. This means being interesting. Running supercharged specials for fans only is one way to get them coming in droves. People love a bargain, and they love free stuff. Using the default landing page is a great way to have viewers see all of the important stuff before going in to the actual networking area.
There are a lot more ways to get the social media and networking sites to work for you. Do not sit back and settle for less. Get your company’s name out there. The sooner you start, the sooner you will have a huge fan base and start generating customers, which in return, generated revenue. Have fun with it. You’ll have your own little grooves and twists that you learn or add along the way. You’ll be a pro in no time.